Sony vs Apple. Why will Sony lose?
Sony is going to compete with a giant corporation like Apple by announcing an Internet pad one of these days. Below I would like to say a few words about Sony’s new smartphone and Internet pad and also give reasons why Sony is going to lose to Apple.
According to rumors, Sony smartphone will support ported PlaySation games and SonyMedia Internet pad connection. Besides that, Sony is working at a device which will combine the facilities of netbooks, e-Readers and their own portable game console PlayStation Portable, which places it among Apple’s iPad rivals.
As for the reasons, they are several.
First of all, Sony devices are lacking in innovative technologies. Don’t take me wrong – Sony is really trying to produce quality goods. In the case of the PlayStation 3 game console and Sony BRAVIA TV sets, the business sales are huge. Instead of focusing on a ground-breaking device, Sony concentrates on a wide line of products. Trying to compete with Apple in the sector of smartphones and pads, Sony can only offer similar devices.
Secondly, Sony prices are too high.
It’s a brand just like Apple. Sony BRAVIA TV sets truly are leaders in their market sector, but there is also Samsung, Panasonic, Toshiba and Philips whose quality isn’t worse but the prices are much lower than Sony’s. Take, for instance, game consoles. The company’s performance with PlayStation Portable was quite impressive and they only yielded a little to the leader, Nintendo DS. Aspiring to dominate the market, Sony released the new model PSP Go and lost everything it had gained. PSP Go didn’t allow its owners to buy games in retail shops. Instead, gamers had to get them directly from Sony. PSP Go cost $250, which was only $50 less than PlayStation 3. The portable game console didn’t support UMD, and the display size was also smaller.
The disadvantages are obvious. Despite the company’s efforts to put forward PSP Go, the gamers went back to PSP ($200) sold together with a 4Gb Memory Stick Pro Duo.
Thirdly, it’s the memory cards file types. If you have ever come across Sony’s portable devices, you probably noticed that they use Pro Duo cards. From the commercial point of view, Sony is absolutely correct. But it has missed an important detail – the users’ expectations who don’t want to be confined by the company’s software only and its high prices. If Sony is going to compete with Apple
Finally, forth is the absence of competent marketing. During the release of BRAVIA TV sets Sony succeeded at their marketing campaign using their color palette on a sky-scraper. But why isn’t the company doing the same with mp3 players? Sony should have another look at Apple’s marketing ideas and draw conclusions. Multimedia players (iPod Nano Video), iPod Touch (a higher efficiency and OpenGL ES support), netbooks and PC’s (I'm A Mac, I'm a PC), iPhone (App Store). It’s hard to imagine a Sony pad advertisement that would get ahead Apple’s iPad.
In conclusion I would like to say that Sony isn’t going to stop at what has been accomplished and give in to their competitors. Sony just might surprise us in near future.
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